Building a Social Media Strategy

Next date: Monday, 16 August 2021 | 04:00 PM to 05:00 PM


Join Lauren Begley, Digital Marketing Strategist and Founder/Director of Propel Digital, as she takes you through the ins and outs of mastering a comprehensive social media strategy for your small business. Dive deeper with Lauren into the world of social media as she takes you through how to build the foundations for strategy success, how to identify key cornerstones of your social media strategy, and how to tactically put these strategies into play.

Within the session, we'll cover:

  • Defining your goals
  • Analysing your current data to identify opportunities
  • Breaking down your target audience
  • How to conduct a competitor analysis
  • How to define your key messaging and content pillars
  • Growth Tactics
  • Measuring Results and setting KPIs

Lauren has worked within the digital marketing space for over 9 years and has worked with clients such as Coon Cheese, Burbank Homes and Haircare Australia. Since making the tree change back to her hometown of Wangaratta, she could see that the small regional businesses she knew and loved were getting swallowed up in the white noise of the online world. Enter: Propel Digital. The team at Propel Digital now work with an impressive client list of regional business supporting them with social media marketing, email marketing, website design, paid digital advertising and more.

Registrations are essential and places are limited.


  • Monday, 16 August 2021 | 04:00 PM - 05:00 PM


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