Creating Content that Connects

Creating Content that Connects

Held over 2 sessions | Tuesday, September 6 and Tuesday, September 13.

Content is all around us. It's the posts we see on Instagram, the videos we watch on Tiktok, the photos we see on websites, the words we read in an email, article or blog post. These days there's a lot of focus on social media, creating omnichannel strategies, and various other forms of marketing, but understanding how to create content that connects with your target market is the foundation that allows you to be efficient, effective and strategic with your marketing efforts. Content creation is the ultimate inbound marketing strategy.

In these two workshops hosted by the team at Propel Digital, you'll learn the ins and outs of content marketing. You'll learn how to create customer personas (to understand who you're talking to) and content pillars for your brand or business that reflect your ethos, values and purpose. We'll set up a content calendar and work through how to create different types of content, share tips and tricks to craft valuable content (that your audience actually wants to engage with) from start to finish to be used across multiple platforms.

And to top it all off, you'll walk away with actionable strategies on exactly HOW to create content that connects and converts.

THE TAKEAWAYS:- Understanding the importance of content marketing. - Understanding how to speak to the right people for your business. - How to define content pillars for your brand/business. - How to research content ideas. - How bulk create content for your business. - What's trending. - Short Form Video Creation Session. - Planning out your content calendar. - Scheduling your content. - Tips & Tricks of the trade.

WHO ARE THESE WORKSHOPS RIGHT FOR?This class is fantastic for: small business owners, creators, social media marketers and anyone who wants to learn more about how to create content that connects and understand a content marketing campaign from start to finish.

Participants who attend both sessions, go into the draw to win a one on one package with Propel Digital.

 

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When

Location

Wangaratta Performing Arts Centre, 33-37 Ford St, Wangaratta, Suburb 1, 3677, View Map